SEO and Search Engine FAQ's
Here are the answers to some common questions:
Q: How easy is it to set up a website on the
internet? how much does it cost?
A: Just about anyone can put a web site up on
the internet and now days it is quite easy.
Go to a good domain provider like enom, godaddy, namecheap NOT registerfly
and spend under $10 on a domain.
Hop over to hostgator or similar and then buy a monthly hosting account.
With that will come a site maker - where you can easily set up a web site
using one of thousands of templates. You can add payment processors,
forums etc.
Get yourself a PayPal account and something to sell or go over to
ClickBank to sell an affiliate to other products.
The only problem you will have is you want to sell promote or talk about
illegal activities, terrorist activities or sex! Also if you want a high
usage activity such as myspace etc.
It is extremely unlikely that you will be first in anything there are
billions of web sites.
Your challenge will be to be listed in the major search engines and then
get traffic - but that's another question!
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Q: I have tried to get traffic to my website but nothing work. I have
tried google AdWords.I have tried to get on google for the last 3 months but
to no avail. Please some one out there can help.
A: It's a combination of good SEO, submitting to web sites and internet
marketing - article writing and building a list is the best idea. Just a
case of knowing what to do and quite a lot of hard work! ---------------OOOO---------------
Q: SEO: How to stay there once you get there?
When
your internet marketing techniques are working and your ranking has got to
the point where you wanted, what to do next to maintain that position? How
often do you perform maintenance? Or is SEO a one-time shot?
A: You keep upto date with SEO - follow Danny
Sullivan he is the #1 guru. You keep doing what you have been doing
but make changes to meet the demands of the search engines. e.g. a few
years ago meta tags were important - now they are not and then links are
important, now search engines are also looking at content.
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Q: What does PR mean?
A: PR stands for Page
Rank - it is a measure invented by Google to show the relative
importance of a site. It shows on the Google bar.
PR0 is a starter or poor site
PR1,2 are improvers
PR3 have started to establish themselves
PR4, 5 are good sites that have been around some time and have good
links etc
PR6 -10 are very good sites. ebay is a 9,10
PR is built up from a combination of importance, relevance, design,
content, links etc.
PR4 and above links are valued - the higher the better.
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Q: How can I get more sales on my site?
A: I can't see your site so can't give
advice on it. But here is a marketing plan for you.
1) Make sure that your web site has been SEO'd (Search engine optimized)
2) Check your Google Adwords account to make sure that you are not
advertising on keywords that are too wide - for example "gift baskets" .
If you are in a very competive market the bid amounts will be very large.
Go for the less obvious terms. Fine tune your ads and search terms at
least once a month.
3)Design a product that is unique to you. Write a press release about it
and send it to PRWeb
4)Write at least 4 articles a month about the joy of receiving your
product or how it changes lives etc. Place them on
www.ezinearticles.com and
www.articleshut.com
www.ClickingBusiness.com has stacks of helpful
information for you on how to do this.
5)Contact your local social clubs and tell them about your products. Offer
to give a talk or present one as a prize (with your name on of course).
6)Design small versions of your product, that could be "thank yous" to
customers and tell local businesses about them.
7) Use your web site to display your products and put the web address on
all correspondence. Your on and off site activities will gradually build
up your traffic.
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How do I find out who has visited my site?
Look in your web logs or get an account with
statcounter.com
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I have some domains that I am not using at the
moment - how can I make a little money with them?
If you don't want to build a site - here are a
couple of suggestions:
1) Park the domain - a lot of domain registrars and hosts offer this
facility. They put ads on the domain and give you a cut of the
proceeds. Because they are volume users they get good prices from
the advertisers.
2) Use your hosts "build a site" facility to put up a simple one/two
page site with some info and an affiliate link to it. As you answer
questions in forums - put this link on the bottom. Write a couple of
articles with the link in your box. Doesn't take much work but it
may earn money, but it is letting the search engines know you are
there and building up your listing. I have a number of sites that I
do a soft launch like this on.
3) If you do not want the domain for ever, offer to auction it off
with a high reserve price - if it goes it goes for a profit.
4) Redirect the domain to another of your sites.
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